Michael Bellomo, M.B.A., J.D. is the author or coauthor of 12 books, including eBay Your Business. He consults as a legal counsel for ARES Corporation.

Joel Elad, MBA is an Amazon.com zShop owner and ecommerce consultant. He is the coauthor of eBay Your Business

Find out from the experts how to start and grow your online business and reach millions of customers by setting up shop on Amazon

Amazon is the #1 online retail site, capturing the highest percentage (10 percent) of total retail traffic on the Web. Written by e-commerce experts, this insightful book shows you how to make Amazon an integral part of your online retail strategy—no matter what you’re selling. You’ll learn how to sell goods on Amazon Marketplace, become a Pro Merchant, set up Paid Placements, use Amazon Auctions, establish an Amazon zShop, and more. The book also explains how to evaluate categories and sales methods, rise above the competition, and develop and test markets