An insider"s guide to some of Australia"s most successful small businesses and the women behind them.
In Minding Her Own Business,Gloria Meltzer presents a collection of "behind the scenes" interviews with the female founders and directors of a number of successful small businesses in Australia. Many of these businesses began on a shoestring budget and are now household names. Each interview explores the elements that foster good business practices and discovers how women in business frequently have a very different experience to men. Each story is unique and a rich source of motivation for other women, both those already in business and for those contemplating starting.
The road to success is usually paved with setbacks, mistakes and enormous learning curves.InMinding Her Own Businessthere are many examples of the various ways women in business have learnt to withstand and to counter discrimination, and to harness their personal strengths for the benefit of business. They see being a woman as a business asset, a secret of their success.
