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8
折優惠：HK$101.6
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From Promise to Performance
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沒有庫存
訂購需時10-14天
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9780875846347 | |
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Bauman Robert, Jackson Peter, Lawrence Joanne
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McGraw-Hill | |
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1997年1月01日
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275.00 元
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HK$ 261.25
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Here are lessons from the personal experience of the team that led one of the most successful transnational corporate mergers of all time-the transformation of SmithKline Beckman and the Beecham Group into SmithKline Beecham, a leading international health care company. The authors recount their thinking and actions as well as the successes, failures, and lessons learned. Through the story of the merger, they present a framework of five requisites for creating a culture of change: instilling a winning attitude, making the organization the hero, striving for continuous learning, instituting strategic communication, and aligning behavior with strategy. For managers, this account offers a rare, behind-the-scenes glimpse into how a major company aligned its business actions and behavior to be competitive in a rapidly changing industry, and how others can create an environment in which the ability to change sustains success.
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