Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include:
*Multi-channel marketing strategies
*Change Management
*Lessons learned from the dot.com crash
*Branding, e-Retail and relationship building
*Digital divides, privacy and data security.
Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.
Charles Dennis Lisa Harris 其他作品
Marketing the e-Business
Marketing the e-Business
此叢書 Routledge eBusiness 書目
e-Governance: Managing or Governing?
e-Governance: Managing or Governing?
Marketing the e-Business
Marketing the e-Business
e-Economy: Rhetoric or Business Reality?
Hannibal"s Dynasty: Power and Politics in the Western Mediterranean, 247-183 BC
Addressing Pupil"s Behaviour: Responses at District, School and Individual Levels
World Of Learning Bundle Fte 2
Supporting Children with Fragile X Syndrome
Cultural Studies Vol18 No 5 20
e-Economy: Rhetoric or Business Reality?
The Higher Education Manager"s Handbook: Effective Leadership and Management in Universities and Colleges
The Higher Education Manager"s Handbook: Effective Leadership and Management in Universities and Colleges