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eTourism:Information Technology for Strategic Tourism Management

eTourism:Information

沒有庫存
訂購需時10-14天
9780582357402
Buhalis
華泰文化
2006年11月30日
382.00  元
HK$ 362.9  






系列:餐旅休閒其他
規格:平裝 / 376頁 / 普級 / 單色印刷 / 初版
出版地:台灣



專業/教科書/政府出版品 > 休閒餐旅類 > 餐旅管理








This book addresses the digitization of all processes and value chains in the tourism, travel, hospitality and catering industries. By exploring the new technological trends it provides a solid basis for analysing the impacts of the Information Communication Technology (ICT) revolution on the tourism industry. The book adopts a strategic management and marketing perspective for tourism enterprises and destinations. It suggests that ETourism revolutionizes all business processes, the entire value chain as well as the strategic relationships of tourism organizations with all their stakeholders. It additionally focuses on how ICTs are employed in airlines, hotels, travel agencies, tour operators and destinations management organizations. The book demonstrates that tourism ICTs increasingly determine the competitiveness of the organization, and therefore, they are critical for the competitiveness of the industry in the longer term.





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