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Services Marketing(六版)
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沒有庫存
訂購需時10-14天
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9780132056762 | |
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Lovelock | |
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華泰文化 | |
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2007年1月10日
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382.00 元
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HK$ 362.9
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詳
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資
料
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* 規格：平裝 / 672頁 / 普級 / 單色印刷 / 初版
* 出版地：台灣
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內
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New to This Edition:
The latest in key academic research findings and examples are included in each and every chapter.
Eight of the eleven readings are new to this edition. These readings, drawn from such respected publications as Harvard Business Review, Business Week, Journal of Service Research, MIT Sloan Management Review, and The McKinsey Quarterly, offers students a chance to explore key issues in greater depth, as well as to examine interesting and provocative market trends. Among the authors of these readings are leading professors and management consultants from around the world, as well as journalists for noted business publications.
Ten of the eighteen cases are new—All cases are up-to-date and classroom-tested, in varying lengths and levels of difficulty. Copyright dates range from 2000 to 2006.
Increase in the proportion of short and medium length cases—The new selection provides even broader coverage of service marketing issues and application areas, with cases featuring a wide array of industries and organizations, ranging in size from multinational giants to small entrepreneurial start ups. Two nonprofit organizations are included.
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