- 定價127.00元
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折優惠：HK$101.6
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Entreprencurship A Process Perspcetive
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沒有庫存
訂購需時10-14天
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9780324273564 | |
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Baron | |
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2004年1月01日
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150.00 元
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HK$ 142.5
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詳
細
資
料
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* 叢書系列：管理學
* 規格：平裝 / 普級 / 單色印刷
* 出版地：台灣
管理學
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薦
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內
容
簡
介
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Entrepreneurship texts may, understandably, be viewed with some suspicion, as being nothing more than common sense dressed-up, and nothing unique or innovative. But Baron and Shane have attempted something new. Baron and Shane focus on the entrepreneurial process as it moves through several distinct phases: (1) generating ideas and recognizing opportunities, (2) assembling resources, (3) launching the new venture, (4) building success, and (5) harvesting the rewards. At each stage, they analyze these processes along three dimensions, examining individual, group, and societal contexts. Accessible and rich in examples, Baron and Shane gain the upper hand by fusing concepts, theory, and research with the supporting pedagogy.
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