People who are unable to motivate themselves must be content with mediocrity, no matter how impressive their other talents.
那些無法自我激勵的人只能甘於平凡，無論他們有多麼令人印象深刻的才華。（安德魯．卡內基）
Innovation distinguishes between a leader and a follower.
領導者與跟風者的不同就在於創新。（史蒂夫．賈柏斯）
安德魯．卡內基（Andrew Carnegie） 卡內基鋼鐵創辦人1835~1919
誠懇本身就有說服力
Do your duty and a little more and the future will take care of itself.
比你應盡的本份多做一些，未來將會更有保障。
約翰．洛克斐勒 (John D. Rockefeller) 標準石油創辦人 1839~1937
一針見血的說話方式強而有力
The way to make money is to buy when blood is running in the streets.
賺錢之路就是趁街上血流成河時買進。
亨利．福特 (Henry Ford) 福特汽車創辦人1863~1947
說明自己的動機
Nothing is particularly hard if you divide it into small jobs.
只要把事情切割成數個小部份，再困難的工作也會變得容易。
比爾．蓋茲 (Bill Gates) 微軟合夥創辦人1955~
觀察情勢和時機
Microsoft is not about greed. It’s about innovation and fairness.
微軟與貪心無關。它追求的是革新和公平。
賴利．佩吉 & 塞凱．布林 (Larry Page & Sergey Brin) Google合夥創辦人1973~, 1973~
期待就是機會
The business people looked at us like we were crazy founders. Which we were of course. And it turned out that it was a really good bet. It wasn’t very obvious at the time. We were very lucky.
生意人都認為我們是瘋狂的創業者，當時我們的確是。最後證明那真是個不錯的賭注，那個時候的情況並不明朗，我們運氣相當好。
傑克．威爾許 (Jack Welch) 前 GE CEO 1935~
要了解遊戲規則
The game is going to change, and change drastically.
遊戲要變了，而且會是劇烈的變化。
唐納．川普 (Donald Trump) 不動產開發業者 1946~
打造自己的品牌
I think thinking big. If you’re going to be thinking anything, you might as well think big.
我喜歡想大一點的東西。如果你也正在想著一樣東西，最好就想大一點的。
安迪．葛洛夫(Andy Grove)
前 英特爾CEO 1936~
首先要有共同的目標
Our biggest competition in achieving our ambitions is a television set.
我們要展現企圖心時的最大競爭對手就是電視機。
雷克．羅克 (Ray Kroc)
價值來自於細微之處
麥當勞創辦人 1902~1984
We take the hamburger business more seriously than anyone else.
我們比任何人都覺得漢堡生意是最嚴肅的。
霍華．舒茲 (Howard Shultz) 星巴克 CEO 1953~
重視身邊的聽眾
I need to touch as many people as possible - I want to spend time with people. That’s the single most important thing I’m doing.
我必需盡可能多接觸人群－我希望能花時間與人們相處。這是我所做的事情當中最重要的一件事。
麥克．戴爾 (Michael Dell) 戴爾電腦創辦人 1965~
將問題做成正反構圖
I think a lot of people initially thought that the ’e’ in e-business was more important than the business.
我想很多人一開始都以為e-商務裡的「e」字比商務還重要。
山姆．華爾頓 (Sam Walton) 沃爾瑪創辦人 1918~1992
充實自我認同感
There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
老闆只有一位，那就是顧客。他可以讓從社長到基層人員都失去工作，只因為他在某個地方花了錢。
史蒂夫．賈柏斯 (Steve Jobs) 蘋果共同創辦人 1955~
不要害怕成為怪人
We used to dream about this stuff. Now, we get to build it. It’s pretty great.
我們曾經夢想這種產品，現在終於做出來了，真了不起。
華德．迪士尼 (Walt Disney) 華德迪士尼， 迪士尼樂園創辦人1901~1966
夢想也需要真實感
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
你可以設計、建造一座世界最美的地方，但要實現這個夢想時，你需要人。
華倫．巴菲特(Warren Buffett) 股市投資專家, 波克夏海薩威CEO 1930~
即使不提高音量，氣勢一樣強盛
The first rule is not to lose. The second rule is not to forget the first rule.
第一項原則就是不能賠錢，第二項原則就是不能忘記第一項原則。
