- 定價117.00元
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8
折優惠：HK$93.6
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Strategic Management Essentials 2/e
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沒有庫存
訂購需時10-14天
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9780324788495 | |
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Hill | |
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華泰文化 | |
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2009年8月24日
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327.00 元
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HK$ 310.65
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詳
細
資
料
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* 叢書系列：策略管理
* 規格：平裝 / 384頁 / 普級 / 單色印刷 / 初版
* 出版地：台灣
策略管理
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薦
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內
容
簡
介
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STRATEGIC MANAGEMENT ESSENTIAL, 2E, is a brief version of the authors’ market-leading text THEORY OF STRATEGIC MANAGEMENT, 8E. Following the same framework as the larger book, ESSENTIALS helps students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text’s presentation of strategic management features an increased emphasis on the ”business model” concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. In addition, a high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain experience putting chapter concepts into real-world practice in a variety of scenarios.
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