eal world business chapter opening cases - 16 new, 14 revised in this edition - set a real context for learning, spark students’ interest, and provide a unifying theme for the chapter by showing how the economic concepts about to be learned impact a real business.
2. Personal Dimension: Economics in Your Life - 16 new, 14 revised in this edition - was added to each chapter opener to create a personal dimension to the material for students. This feature poses questions to students for them to think about and in the end of the chapter the authors answer the questions posed.
3. Inside Look - 30 of which are new to this edition - ends each chapter with a newspaper article illustrating how a key principle in the chapter was used by the chapter-opening case company to make a real business decision. The authors provide an analysis of the article, corresponding graph (s), and Thinking Critically exercises.
4. Making the Connection - over half of which are new - helps students see how the information they are learning has been used in real economic situation.
