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Business Essentials(9版)
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沒有庫存
訂購需時10-14天
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9780273766599 | |
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Ebert | |
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華泰文化 | |
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2012年5月14日
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380.00 元
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HK$ 361
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詳
細
資
料
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叢書系列：企業概論
規格：平裝 / 504頁 / 普級 / 單色印刷 / 9版
出版地：台灣
企業概論
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內
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簡
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Business Essentials continues to provide a solid foundation of the essential topics that first-semester business students need to understand. Its focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience.
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business—and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today.
1.Chapter Case Vignettes. All of the chapter-opening cases are fresh, relevant, and up-to-date. Covering companies such as Facebook, eBay, and Apple, these chapter case vignettes pique students’ interest at the beginning of the chapter and reinforce concepts they’ve learned throughout their reading.
2.Entrepreneurship and New Ventures Features. Whether working for a large corporation or starting their own business, students need to be both entrepreneurial and intrapreneurial. These now updated popular boxed features touch on entrepreneurs who have truly made a difference.
3.Glindex. In addition to the marginal key terms from previous editions, this text also features a combined glossary and index—a glindex—to make it even easier to find the definitions of key terms and where they are referenced in the text.
4.NEW! Six kinds of chapter-ending involvement activities—to reinforce and practice the use of chapter concepts—are back by popular demand (see below for detailed descriptions).
5.NEW! Hundreds of new real-life business examples added throughout the text, as requested by reviewers and users.
6.Updated! Substantially updated Marketing Processes and Consumer Behavior ( Chapter 11 ), with all-new sections covering the new product development process, customer relationship management, geo-demographic segmentation, and behavior segmentation.
7.NEW! Five new sections added to illustrate the modernization of Pricing, Distributing, and Promoting Products ( Chapter 12 ), including the role of e-intermediaries, non-physical storage (warehousing for digital data), direct interactive marketing, combining just-in-time and supply chains for a competitive advantage, as well as marketing strategies of distribution via supply chains.
8.NEW! Four new sections cover the latest changes in Information Technology for Business ( Chapter 13 ), including computer-aided manufacturing (CAM), applications software (“apps”), computer-based voice technology, and recent ethical issues arising from IT.
作者簡介
Ronald J. Ebert
現職：University of Missouri Columbia
Ricky W. Griffin
現職：Texas A & M University
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目
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PART I: THE CONTEMPORARY BUSINESS WORLD
Ch 1 The U.S. Business Environment
Ch 2 Business Ethics and Social Responsibility
Ch 3 Entrepreneurship, New Ventures, and Business Ownership
Ch 4 The Global Context of Business
PART II: THE BUSINESS OF MANAGING
Ch 5 Business Management
Ch 6 Organizing the Business
Ch 7 Operations Management and Quality
PART III: PEOPLE IN ORGANIZATIONS
Ch 8 Employee Behavior and Motivation
Ch 9 Leadership and Decision Making
Ch10 Human Resource Management and Labor Relations
PART IV: PRINCIPLES OF MARKETING
Ch11 Marketing Processes and Consumer Behavior
Ch12 Pricing, Distributing, and Promoting Products
PART V: MANAGING INFORMATION
Ch13 Information Technology for Business
Ch14 The Role of Accountants and Accounting Information
PART VI: FINANCIAL ISSUES
Ch15 Money and Banking
Ch16 Managing Finances
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