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折優惠：HK$173.6
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Essentials of Management Information Systems 10/e
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沒有庫存
訂購需時10-14天
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9780273765424 | |
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Kenneth Laudon、Jane Laudon | |
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華泰文化 | |
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2012年6月08日
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427.00 元
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HK$ 405.65
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詳
細
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叢書系列：管理資訊系統
規格：平裝 / 504頁 / 普級 / 單色印刷 / 10版
出版地：台灣
管理資訊系統
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內
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簡
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Many businesses look for candidates who know how to use information systems, making a general understanding of information systems an asset to any business student. Laudon and Laudon continue to define the MIS course for all business majors by emphasizing how business objectives shape the application of new information systems and technologies.
Applying Chapter Concepts to the Real World: Management Decision Problems. Two new Management Decision Problems are included per chapter in this edition. These problems teach students how to apply chapter concepts to real-world business scenarios, helping them strengthen their analytical and decision-making skills.
Working Together: Collaboration and Teamwork Projects. Each chapter features a collaborative project that encourages students working in teams to use Google sites, Google Docs, and other open-source collaboration tools.
Getting Hands-On Experience: MIS-Related Business Activities. There is no better way to learn about MIS than by doing MIS! The authors provide hands-on projects where students can work with real-world business scenarios and data, learning first-hand what MIS is all about. Features include:
Hands-On MIS–Each chapter concludes with a Hands-On MIS section containing three types of projects: a running case project; a hands-on application software exercise using Microsoft? Excel, Access or Web page development tools; and a project that develops Internet business skills.
Interactive Sessions–Two short cases in each chapter have been redesigned as Interactive Sessions to be used in the classroom to simulate student interest and active learning. Each case concludes with case study questions and Web activities for further exploration.
Finding a Solution: Problem-Solving Perspective. A four-step problem-solving method is introduced in Chapter 1 that students can use throughout the course and for analyzing case studies. This method will show students how real-world companies identified and ultimately solved key business challenges using information systems and technologies. Students will learn how to:
Identify a business problem
Design alternative solutions
Choose the correct solution
Integrating Material with AACSB Learning Objectives. In this text, the authors support AACSB efforts to encourage assessment-based education. The front-end papers of this edition identify students’ learning objectives and anticipated outcomes for Hands-On MIS projects.
【New to this Edition】
Expanded coverage of business intelligence and business analytics
Expanded coverage of cloud computing and cloud software tools
Social e-commerce
Social CRM
Windows 8
Android, iOS, and Chrome operating systems
Microblogging
Cloud and mobile security
HTML5
And more!
作者簡介
Kenneth Laudon
現職：New York University
Jane Laudon
現職：Azimuth Information Systems
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目
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PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE
Ch 1 Business Information Systems in Your Career
Ch 2 Global E-Business and Collaboration
Ch 3 Achieving Competitive Advantage with Information Systems
PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
Ch 4 IT Infrastructure: Hardware and Software
Ch 5 Foundations of Business Intelligence: Databases and Information Management
Ch 6 Telecommunications, the Internet, and Wireless Technology
Ch 7 Securing Information Systems
PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
Ch 8 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Ch 9 E-Commerce: Digital Markets, Digital Goods
Ch10 Improving Decision Making and Managing Knowledge
PART IV: BUILDING AND MANAGING SYSTEMS
Ch11 Building Information Systems and Managing Projects
Ch12 Ethical and Social Issues in Information Systems
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