- 定價93.00元
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8
折優惠：HK$74.4
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Contemporary Strategy Analysis (Text & Cases)(第8版)
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沒有庫存
訂購需時10-14天
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9781119941897 | |
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Grant | |
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華泰文化 | |
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2013年4月01日
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493.00 元
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HK$ 468.35
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詳
細
資
料
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叢書系列：策略管理
規格：平裝 / 822頁 / 普級 / 單色印刷 / 8版
出版地：台灣
策略管理
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分
類
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[ 尚未分類 ] |
同
類
書
推
薦
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內
容
簡
介
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1.Written by bestselling strategy author, Robert M. Grant.
2.Introduces students to the core concepts and principles of strategy.
3.Combines a rigorous approach to business strategy analysis with highly relevant examples of current practice.
4.Includes access to high quality case and author video clips.
【NEW TO THIS EDITION】
1.Greater emphasis on strategy implementation.
2.Updated content incorporating some of the key strategic issues of the past three years(post-financial crisis adjustment, continuing rise of China/India/Brazil, increased emphasis on ethics and sustainability).
3.Coverege on strategy in not-for-profit organizations.
4.New and updated examples and applications (e.g. Lady Gaga and the Haus of Gaga, Queen Elizabeth and the House of Windsor, IBM, Inditex/Zara, Samsung, and Pixar).
5.A new glossary at the end of the book providing concise definitions for the key concepts.
6.New and improved lecturer support materials, including high quality case video clips.
7.Access to low class rates for an accompanying simulation based on the low fare air industry.
作者簡介
Robert M. Grant
現職：Georgetown University
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目
錄
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ART I: INTRODUCTION
Ch 1 The Concept of Strategy
PART II: THE TOOLS OF STRATEGY ANALYSIS
Ch 2 Goals, Values, and Performance
Ch 3 Industry Analysis: The Fundamentals
Ch 4 Further Topics in Industry and Competitive Analysis
Ch 5 Analyzing Resources and Capabilities
Ch 6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation
PART III: BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE
Ch 7 The Sources and Dimensions of Competitive Advantage
Ch 8 Industry Evolution and Strategic Change
Ch 9 Technology-based Industries and the Management of Innovation
Ch10 Competitive Advantage in Mature Industries
PART IV: CORPORATE STRATEGY
Ch11 Vertical Integration and the Scope of the Firm
Ch12 Global Strategy and the Multinational Corporation
Ch13 Diversification Strategy
Ch14 Implementing Corporate Strategy: Managing the Multibusiness Firm
Ch15 External Growth Strategies: Mergers, Acquisitions, and Alliances
Ch16 Current Trends in Strategic Management
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