Overview

　　Crafting and Executing Strategy has been developed specifically to meet the needs of international students of management. It provides up-to-date and engrossing discussion of core concepts and analytical tools in line with the latest developments in the theory and practice of strategic management. An accompanying line-up of exciting new cases and Illustration Capsules has also been added, designed to enhance the material in the chapters and enrich understanding of the content for the international student.



　　Enhancements to the Global Edition include:

　　New Illustration Capsules throughout the text featuring global companies management strategies, including a comparison of Microsofts and Red Hat Linuxs business models, an examination of Lock & Locks success in China, a study of POSCOs diversification, and a look at corporate social responsibility through fashion and cars in Singapore.



　　Introduction of new cases highlighting real-world applications of crafting and executing strategy, including the reinvention of the Accor Group, Apples position in the UK consumer electronics retail industry, ALDIs business model in Australia, and Technicas expansion into Africa.

PART I: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY

Ch 1 What Is Strategy and Why Is It Important?

Ch 2 Charting a Companys Direction: It’s Vision and Mission, Objective, and Strategy

Ch 3 Evaluating a Company’s External Environment

Ch 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness

Ch 5 The Five Generic Competitive Strategies

Ch 6 Strengthening a Companys Competitive Position

Ch 7 Strategies for Competing in International Markets

Ch 8 Corporate Strategy

Ch 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Ch10 Building an Organization Capable of Good Strategy Execution

Ch11 Managing Internal Operations

Ch12 Corporate Culture and Leadership



PART II: CASES IN CRAFTING AND EXECUTING STRATEGY

1 Mystic Monk Coffee

2 Costco Wholesale in 2012: Mission, Business Model, and Strategy

3 Harry Lindsol’s Textbook Decision: An Ebook or a Traditional College Textbook

4 Sift Cupcake and Dessert Bar

5 Under Armour Challenging Nike in Sports Apparel

6 Lululemon Athletica, Inc.

7 Coach Inc. in 2012: Its trategy in the Accessible uxury Goods Market

8 Tiffany’s Little Blue Box: Does It Have Any Strategic Significance?

9 Panera Bread Company in 2012─Pursuing Growth in a Weak Economy

10 Chipotle Mexican Grill in 2012: Can It Hit a Second Home Run?

11 Netflix in 2012: Can It Recover from Its Strategy Missteps?

12 Equal Exchange: Trading Fairly and Making a Profit

13 Google’s Strategy in 2012

14 Apple Inc. in 2012: Can It Sustain Its Growth and Defend Against the New Competitive Threats?

15 Apple and the Retail Industry for Specialist Consumer Electronics in the United Kingdon

16 Eastman Kodak in 2012: Will Its Post-Bankruptcy Strategy be Successful?

17 Nucor Corporation in 2012: Using Economic Downturns as an Opportunity to Grow Stronger

18 Tata Motors: Can It Become a Global Contender in the Automobile Industry?

19 7-Eleven in Taiwan: Adaptation of Convenience Stores to New Market Environments

20 The Walt Disney Company: Its Diversification Strategy in 2012

21 Reinventing Accor

22 ALDI in Australia (Abridged)

23 Dilemma at Devil’s Den

24 Starbucks in 2012: Evolving Into a Dynamic Global Organization

25 Herman Miller Inc. in 2012: An Ongoing Case of Reinvention and Renewal

26 Technica: Expansion Into Africa

27 Bayonne Packaging, Inc.

28 Rhino Sales, Hunting and Poaching in South Africa, 2012

29 The Upper Big Branch Mine Disaster

30 Frog’s Leap Winery in 2011─The Sustainability Agenda