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Tourism: The Business of Hospitality and Travel (PNIE) 5/E

Tourism:

沒有庫存
訂購需時10-14天
9781292039503
Cook
華泰文化
2014年1月06日
450.00  元
HK$ 427.5
省下 $22.5
 
二樓書卷使用細則 二樓書卷使用細則





ISBN:9781292039503
  • 叢書系列:觀光學
  • 規格:平裝 / 374頁 / 普通級
    觀光學


  • [ 尚未分類 ]












      Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.



      Features

      1.Maintains a business perspective by looking at the management, marketing, and finance issues most important to the tourism industry.



      2.Covers macro-level topics such as economic, political, social and environmental issues related to tourism.



      3.Discusses consumer behavior and how it impacts business including decision-making and consumer motivations.



      4.Considers current trends and how they impact each segment of the tourism industry such as environmental and social/cultural impacts of tourism (Chapter 12) and the future of sustainability (Chapter 13).



      5.Uses extensive industry examples for student discussion including end-of-part integrative cases, opening vignettes, Tourism in Action sections and supplemental readings.








    Ch 1 Introducing the Worlds Largest Industry, Tourism

    Ch 2 Marketing to the Traveling Public

    Ch 3 Delivering Quality Tourism Services

    Ch 4 Bringing Travelers and Tourism Service Suppliers Together Integrative Cases

    Ch 5 Capturing Technologies Competitive Advantages

    Ch 6 Transportation

    Ch 7 Accommodations

    Ch 8 Food and Beverage

    Ch 9 Attractions and Entertainment

    Ch10 Destinations Integrative Cases

    Ch11 Economic and Political Impacts of Tourism

    Ch12 Environmental and Social/Cultural Impacts of Tourism

    Ch13 Exploring the Future of Tourism Integrative Cases

    Ch14 Sustaining Tourisms Benefits

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