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Fundamentals of Management (GE) (第九版)

Fundamentals

沒有庫存
訂購需時10-14天
9781292056548
Stephen P. Robbins
華泰文化
2014年7月09日
380.00  元
HK$ 361
省下 $19
 
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ISBN:9781292056548
  • 叢書系列:管理學
  • 規格:平裝 / 504頁 / 普通級
    管理學


  • [ 尚未分類 ]











      Fundamentals of Management is a brief, paperback text that gives students more depth and breadth with practical tools to practice their management skills than any other textbook. The Ninth Edition introduces a new and exciting design and includes new chapter openers, case applications, and exercises.



      New to This Edition



      1.Three Case Applications have been added and moved to the end of the chapter. These Case Applications are a great way to tell a story about managers, management, and organizations and to involve students in assessing a situation and answering questions about "how" and "why" and "what would you do." These Case Applications cover the gamut from Google and Yahoo! to Zara and Starbucks.



      2.Self-contained sections on developing management have moved the skills material to the relevant chapters. The skill-building exercises included at the end of each chapter help you apply and use management concepts. We chose these 18 skills (some chapters have more than one) because of their relevance to developing management competence and their linkage to one or more of the topic areas in this book.






    PART Ⅰ: INTRODUCTION

    Ch 1 Managers and Management

    History Module A Brief History of Management’s Roots

    Ch 2 The Management Environment

    Ch 3 Integrative Managerial Issues



    PART Ⅱ: PLANNING

    Ch 4 Foundations of Decision Making

    Quantitative Module Quantitative Decision-Making Aids

    Ch 5 Foundations of Planning



    PART Ⅲ: ORGANIZING

    Ch 6 Organizational Structure and Design

    Ch 7 Managing Human Resources

    Career Module Building Your Career

    Ch 8 Managing Change and Innovation



    PART Ⅳ: LEADING

    Ch 9 Foundations of Individual Behavior

    Ch10 Understanding Groups and Managing Work Teams

    Ch11 Motivating and Rewarding Employees

    Ch12 Leadership and Trust

    Ch13 Managing Communication and Information



    PART Ⅴ: CONTROLLING

    Ch14 Foundations of Control

    Ch15 Operations Management

    Entrepreneurship Module Managing Entrepreneurial Ventures

    Glossary

    Index




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