- 定價64.00元
-
8
折優惠：HK$51.2
|
|
|
|
Strategic Management: Concepts(2版)
|
|
沒有庫存
訂購需時10-14天
|
|
|
|
|
|
9789814646154 | |
|
|
|
Rothaermel | |
|
|
|
華泰文化 | |
|
|
|
2015年4月10日
| |
|
|
|
360.00 元
| |
|
|
|
HK$ 342
|
|
|
|
|
| |
|
|
|
|
| |
|
|
詳
細
資
料
|
ISBN：9789814646154叢書系列：策略管理規格：平裝 / 468頁 / 普通級
策略管理
|
|
分
類
|
[ 尚未分類 ] |
同
類
書
推
薦
|
|
|
內
容
簡
介
|
Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.
|
|
目
錄
|
PART I: STRATEGY ANALYSIS
Ch 1 What Is Strategy and Why Is It Important?
Ch 2 Strategic Leadership: Managing the Strategy Process
Ch 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
Ch 4 Internal Analysis: Resources, Capabilities, and Core Competencies
Ch 5 Competitive Advantage ,Firm Performance, and Business Models
PART II: STRATEGY FORMULATION
Ch 6 Business Strategy: Differentiation, Cost Leadership, and Integration
Ch 7 Business Strategy: Innovation and Entrepreneurship
Ch 8 Corporate Strategy: Vertical Integration and Diversification
Ch 9 Corporate Strategy: Mergers and Acquisitions, Strategic Alliances
Ch10 Global Strategy: Competing Around the World
PART III: STRATEGY IMPLEMENTATION
Ch11 Organizational Design: Structure, Culture, and Control
Ch12 Corporate Governance, Business Ethics
|
|
|
書
評
|
|
|
|
|
