Part 1秘書工作 Secretary/administrator job profiles in the fashion industry

Unit 1買咖啡、訂飛機票 Booking airline tickets and buying coffee

Unit 2電話接聽與問題處理 Dealing with telephone calls and inquiries

Unit 3行政工作處理 Performing administrative duties

Unit 4簡報製作Making PowerPoint for presentations

Unit 5會議通知與會議室準備 Announcing and organizing meetings

Unit 6迎接訪客與引導至正確部門 Greeting visitors and redirect them to the proper departments

Unit 7幫老闆安排時間 Appointment arrangements

Unit 8活動出席確認或婉拒Confirming or declining attending an event

Unit 9作老闆的門面 Representing your manager

Unit 10替老闆跑腿 Running errands

Unit 11和廠商交涉 Negotiating with vendors or suppliers

Unit 12對於所有部門動向瞭若指掌 Monitoring trends in all business sectors

Unit 13跨部門工作支援 Inter-departmental support

Unit 14辦公室用品管理與預算控制Office supplies management and budget control

Unit 15產品購買與庫存狀況 Product purchasing and monitoring inventories?? ?

Unit 16流行資訊搜集 Monitoring and collecting fashion trends

Unit 17服裝配件的取件與派送安排 Fashion accessories pickup and delivery arrangement

Unit 18時尚攝影工作準備與從旁協助 Fashion shoot setup assistance and preparation

Unit 19公司經營問題回報 Operating problems report?? ?

Unit 20營運費用報告製作與預算審核Production of office expense report and review

Unit 21人員應徵協助Recruiting assistance

Unit 22督導新進員工Training and supervising junior staff

Unit 23參與公司福利委員會Participating in the welfare committee

Unit 24組織團隊向心力活動 Organizing team building activities



Part 2 秘書特助行銷公關篇 Marketing/ public relations job profiles in the fashion industry

Unit 1 行銷策略 Marketing strategies

Unit 2 市場分析篇 Marketing analysis

Unit 3 產品發表 Product release

Unit 4 記者會、開幕儀式 Press release and opening ceremony

Unit 5 國外媒體與廠商招待與關係維持Receiving and networking with foreign suppliers

Unit 6 媒體接待 Receiving the media

Unit 7 平面媒體版位爭取與內容溝通 Obtaining print media exposure and content communication

Unit 8 人物專訪 Exclusive interviews

Unit 9展覽申請與企劃 Exhibition application and planning

Unit 10品牌核心掌握與品牌建立Building brand image and corporate core value

Unit 11品牌介紹與品牌形象維持 Brand introduction and corporate image maintenance

Unit 12年度媒體規劃與預算控制Annual media planning and budget control

Unit 13行銷輔銷物企劃與採購 Designing marketing materials and purchasing

Unit 14公司網站維護與內容提供 Company website maintenance and content supply

Unit 15社群網站更新與維護Updating and maintaining social networks

Unit 16活動派對統籌與團隊調配 Coordinating events and manpower

Unit 17協助行銷活動與執行Assisting marketing activities and implementation

Unit 18產品外拍與品牌風格拿捏Arranging commercial photography that captures the brand identity

Unit 19危機處理Crisis management

Unit 20藉由藝人和時尚模特兒宣傳品牌精神Promoting brand image through performing artists and fashion models

Unit 21與部落客與造型師建立良好關係Establish good relationships with bloggers and stylists

Unit 22 參加設計師派對與人脈經營Participating in designers’ party and networking

Unit 23歐美時尚週 Fashion weeks in fashion capitals

Unit 24 公關成果統整與呈現Public relations outcome and presentation

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序



　　本書是專為有志進入時尚界的學生，或是欲轉職的上班族所設計的參考英文書籍。第一大章節的內容設計宗旨為協助剛入行的菜鳥助理更快融入時尚界。透過24種狀況問答與解析的方式，補足時尚界所必備的字彙與常識，面對任何突發狀況都能快速找到應對方式。第二大章則針對時尚界的行銷與公關兩大主題，透過生活化與實用的問答方式，來瞭解時尚品牌的育成、時尚界的行銷技巧和活動企劃、歐美時尚秀與公關工作的know-how等。另外還貼心附上文章解析，並揀選出內文的精華單字，讓讀者能夠洞悉時尚界的內幕，同時補足相關的英語備戰力，與國際時尚界零距離。

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