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Business Foundations: A Changing World(11版)
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沒有庫存 訂購需時10-14天
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9781259921834 | |
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O. C. Ferrell | |
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華泰文化 | |
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2017年5月19日
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413.00 元
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HK$ 413
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詳 細 資 料
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ISBN:9781259921834叢書系列:企業概論規格:平裝 / 609頁 / 普通級 企業概論
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分 類
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商業理財 > 管理與領導 > 管理學 |
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內 容 簡 介
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1.Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results. ?
2.Offers a briefer, flexible, and integrated resource that is?exciting, happening, focused?and?applicable.
3.Has a mixture of content and resources blended with application examples, activities, and fresh topics that show students what is happening in the world of business today
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目 錄
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PART I: BUSINESS IN A CHANGING WORLD
Ch 1 The Dynamics of Business and Economics
Ch 2 Business Ethics and Social Responsibility
Ch 3 Business in a Borderless World
PART II: STARTING AND GROWING A BUSINESS
Ch 4 Options for Organizing Business
Ch 5 Small Business, Entrepreneurship, and Franchising
PART III: MANAGING FOR QUALITY AND COMPETITIVENESS
Ch 6 The Nature of Management
Ch 7 Organization, Teamwork, and Communication
Ch 8 Managing Service and Manufacturing Operations
PART IV: CREATING THE HUMAN RESOURCE ADVANTAGE
Ch 9 Motivating the Workforce
Ch10 Managing Human Resources
PART V: Marketing Developing Relationships
Ch11 Customer-Driven Marketing
Ch12 Dimensions of Marketing Strategy
Ch13 Digital Marketing and Social Networking
PART VI: FINANCING THE ENTERPRISE
Ch14 Accounting and Financial Statements
Ch15 Money and the Financial System
Ch16 Financial Management and Securities Markets
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書 評
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