庫存狀況
「香港二樓書店」讓您 愛上二樓●愛上書
我的購物車 加入會員 會員中心 常見問題 首頁
「香港二樓書店」邁向第一華人書店
登入 客戶評價 whatsapp 常見問題 加入會員 會員專區 現貨書籍 現貨書籍 購物流程 運費計算 我的購物車 聯絡我們 返回首頁
香港二樓書店 > 今日好書推介
二樓書籍分類
 
Business Foundations: A Changing World(11版)

Business

沒有庫存
訂購需時10-14天
9781259921834
O. C. Ferrell
華泰文化
2017年5月19日
413.00  元
HK$ 413  






ISBN:9781259921834
  • 叢書系列:企業概論
  • 規格:平裝 / 609頁 / 普通級
    企業概論


  • 商業理財 > 管理與領導 > 管理學











      1.Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results. ?



      2.Offers a briefer, flexible, and integrated resource that is?exciting, happening, focused?and?applicable.



      3.Has a mixture of content and resources blended with application examples, activities, and fresh topics that show students what is happening in the world of business today





    PART I: BUSINESS IN A CHANGING WORLD

    Ch 1 The Dynamics of Business and Economics

    Ch 2 Business Ethics and Social Responsibility

    Ch 3 Business in a Borderless World



    PART II: STARTING AND GROWING A BUSINESS

    Ch 4 Options for Organizing Business

    Ch 5 Small Business, Entrepreneurship, and Franchising



    PART III: MANAGING FOR QUALITY AND COMPETITIVENESS

    Ch 6 The Nature of Management

    Ch 7 Organization, Teamwork, and Communication

    Ch 8 Managing Service and Manufacturing Operations



    PART IV: CREATING THE HUMAN RESOURCE ADVANTAGE

    Ch 9 Motivating the Workforce

    Ch10 Managing Human Resources



    PART V: Marketing Developing Relationships

    Ch11 Customer-Driven Marketing

    Ch12 Dimensions of Marketing Strategy

    Ch13 Digital Marketing and Social Networking



    PART VI: FINANCING THE ENTERPRISE

    Ch14 Accounting and Financial Statements

    Ch15 Money and the Financial System

    Ch16 Financial Management and Securities Markets




    其 他 著 作
    1. Business Foundations: A Changing World (12版)
    2. Business: A Changing World(10版)