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比利戰爭【完整新譯本】
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Entrepreneurship: The Art, Science, and Process for Success 3e

Entrepreneurship:

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訂購需時10-14天
9781260085365
Charles E. Bamford,Garry D. Bruton
華泰文化
2018年5月16日
383.00  元
HK$ 363.85
省下 $19.15
 
二樓書卷使用細則 二樓書卷使用細則





ISBN:9781260085365
  • 叢書系列:創業管理
  • 規格:平裝 / 309頁 / 21.6 x 27.7 x 1.1 cm / 普通級
    創業管理


  • 商業理財 > 管理與領導 > 管理學











      1.With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business.



      2.Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.? By the end of the book, students have crafted their own business plans.


     





    PART I: LAYING THE GROUNDWORK FOR YOUR BUSINESS

    Ch 1 The 21st Century Entrepreneur

    Ch 2 Individual Leadership and Entrepreneurial Start-ups

    Ch 3 Business Idea Generation and Initial Evaluation



    PART II: Due Diligence on the Business Idea

    Ch 4 External Analysis

    Ch 5 Business Mission and Strategy



    PART III: ESTABLISHING A FINANCIAL FOUNDATION

    Ch 6 Analyzing Cash Flow and Other Financial Information

    Ch 7 Financing and Accounting

    Ch 8 BUSINESS & Financial Analysis



    PART IV: BUILDING THE BUSINESS

    Ch 9 Legal Issue With A New Busniess

    Ch10 Human Resource Management

    Ch11 Marketing

    Ch12 Establishing Operations



    PART V: Important Issue For Entrepreneurs

    Ch13 Exit/Harvest/Turnaround

    Ch14 Franchising and Purchasing an Existing Business



    PART VI: MINI CASES




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