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Strategic Management: Text and Cases(9版)

Strategic

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訂購需時10-14天
9781260288353
Gregory G. Dess,Gerry McNamara,Alan B. Eisner,Seng-Hyun (Sean) Lee
華泰文化
2018年5月21日
453.00  元
HK$ 453  






ISBN:9781260288353
  • 叢書系列:策略管理
  • 規格:平裝 / 433頁 / 20.2 x 25.4 x 2.3 cm / 普通級
    策略管理


  • 商業理財 > 管理與領導 > 管理學











      1.Improve student learning outcomes using Connect, our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.



      2.Engage students with these features: Learning from Mistakes, vignettes, Strategy Spotlights, Insights from Research & Executives, and Reflecting on Career Implications.



      3.Custom course materials via Create by adding select chapters, full-length cases


     





    PART I: STRATEGIC ANALYSIS

    Ch 1 Strategic Management: Creating Competitive Advantages

    Ch 2 Analyzing the External Environment of the Firm: Creating

    Competitive Advantages

    Ch 3 Assessing the Internal Environment of the Firm

    Ch 4 Recognizing a Firm’s Intellectual Assets: Moving beyond a

    Firm’s Tangible Resources



    PART II: STRATEGIC FORMULATION

    Ch 5 Business-Level Strategy: Creating and Sustaining

    Competitive Advantages

    Ch 6 Corporate-Level Strategy: Creating Value through

    Diversification

    Ch 7 International Strategy: Creating Value in Global Markets

    Ch 8 Entrepreneurial Strategy and Competitive Dynamics



    PART III: STRATEGIC IMPLEMENTATION

    Ch 9 Strategic Control and Corporate Governance

    Ch10 Creating Effective Organizational Designs

    Ch11 Strategic Leadership: Creating a Learning Organization and

    an Ethical Organization

    Ch12 Managing Innovation and Fostering Corporate

    Entrepreneurship



    PART IV: CASE ANALYSIS

    Ch13 Analyzing Strategic Management Cases




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