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成為賈伯斯:天才巨星的挫敗與孕成
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Strategic Management: An Integrated Approach: Theory (Asia Edition)(13版)

Strategic
0010867015
華泰文化
2019年11月01日
460.00  元
HK$ 460  





規格:普通級


專業/教科書/政府出版品 > 管理類 > 企業管理 > 企業管理概論











  This edition introduces todays accumulated knowledge of strategic management scholarship in a way that is extremely accessible to students with engaging, cutting-edge research and 31 short and long case studies from well-known, leading global companies. MindTap for Hill/Schilling/Jones STRATEGIC MANAGEMENT, AN INTEGRATED APPROACH: THEORY & CASES, 13E is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course -- to provide engaging content, to customize, to challenge every individual and to build their confidence. MindTap Management presents helps students learn to think and act like managers with activities and assessments that allow students to learn by experience, equipping them with the skills they need to be able to think strategically. Through a variety of experiential and applications-focused activities, MindTap provides the tools for a more interactive and engaging course experience. MindTap: Powered by You Customizable activities teach students to problem-solve and think like managers. The Cornerstone to Capstone Quiz assesses prior knowledge and provides robust feedback. "You Make the Decision" activities, video quizzes and experiential exercises allow students to experience concepts within the context of real-world scenarios. Group projects in the app provide a collaborative learning environment for students to complete group case analysis projects synchronously. In addition, the Adaptive Test Prep helps students study for exams.


 





PART I: INTRODUCTION TO STRATEGIC MANAGEMENT

Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage

Ch 2 External Analysis: The Identification of Opportunities and Threats



PART II: THE NATURE OF COMPETITIVE ADVANTAGE

Ch 3 Internal Analysis: Resources and Competitive Advantage

Ch 4 Competitive Advantage Through Functional-Level Strategies



PART III: STRATEGIES

Ch 5 Business-Level Strategy

Ch 6 Business-Level Strategy and the Industry Environment

Ch 7 Strategy and Technology

Ch 8 Strategy in the Global Environment

Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing

Ch10 Corporate-Level Strategy: Related and Unrelated Diversification



PART IV: IMPLEMENTING STRATEGY

Ch11 Corporate Governance, Social Responsibility and Ethics

Ch12 Implementing Strategy through Organization




其 他 著 作
1. Strategic Management: An Integrated Approach: Theory (Asia Edition)(13版)