This revised Asian adaptation of Guffey’s leading textbook retains the winning text/workbook format of the original book. It reinforces basic communication and writing skills for effectively communicating one
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Today’s managers need to not only understand how to efficiently manage operations within a firm through various quantitative techniques, technology, and processes, but also need to develop skills in coordina
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Comprehensive coverage: Contains the most important introductory business topics that give students the perspective they need to understand how a business works, whether it’s a multinational company, or a s
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Today’s students are tomorrow’s leaders and managers. Inspire today’s students to be good managers in the future by achieving the perfect balance of theory and practice in the principles of management course
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