庫存狀況
「香港二樓書店」讓您 愛上二樓●愛上書
我的購物車 加入會員 會員中心 常見問題 首頁
「香港二樓書店」邁向第一華人書店
登入 客戶評價 whatsapp 常見問題 加入會員 會員專區 現貨書籍 現貨書籍 購物流程 運費計算 我的購物車 聯絡我們 返回首頁
香港二樓書店 > 今日好書推介
   
秘密花園
  • 定價93.00元
  • 8 折優惠:HK$74.4
  • 放入購物車
二樓書籍分類
 
Business Essentials(GE)(13版)

Business

沒有庫存
訂購需時10-14天
9781292426938
Ronald J. Ebert,Ricky W. Griffin
華泰文化
2022年7月11日
467.00  元
HK$ 467  






ISBN:9781292426938
  • 叢書系列:企業概論
  • 規格:平裝 / 695頁 / 21.6 x 27.5 x 2.3 cm / 普通級 / 全彩印刷 / 13版
  • 出版地:台灣
    企業概論


  • 專業/教科書/政府出版品 > 管理類 > 企業管理 > 企業管理概論











      A focus on the practical skills and important developments in business. The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses - and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 13th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts theyre learning about, and making this text the most current and relevant one available on the market.


     





    PART I: THE CONTEMPORARY BUSINESS WORLD

    Ch 1 The Global Business Environment

    Ch 2 Understanding Business Ethics and Social Responsibility

    Ch 3 Entrepreneurship, New Ventures, and Business Ownership

    Ch 4 Understanding the Global Context of Business



    PART II: MANAGING THE BUSINESS

    Ch 5 Managing the Business

    Ch 6 Organizing the Business

    Ch 7 Operations Management and Quality



    PART III: PEOPLE IN ORGANIZATIONS

    Ch 8 Employee Behavior and Motivation

    Ch 9 Leadership and Decision Making

    Ch10 Human Resource Management and Labor Relations



    PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE

    Ch11 Marketing Processes and Consumer Behavior

    Ch12 Developing and Pricing Products

    Ch13 Distributing and Promoting Products



    PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS

    Ch14 Information Technology (IT) for Business

    Ch15 The Role of Accountants and Accounting Information



    PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT

    Ch16 Understanding Money and the Role of Banking

    Ch17 Managing Business Finances




    其 他 著 作