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Essentials of MIS(GE)(15版)

Essentials

沒有庫存
訂購需時10-14天
9781292450360
Kenneth C. Laudon,Jane P. Laudon,Carol Guercio Traver
華泰文化
2023年7月19日
440.00  元
HK$ 440  






ISBN:9781292450360
  • 叢書系列:管理資訊系統
  • 規格:平裝 / 535頁 / 21.6 x 27.6 x 1.8 cm / 普通級 / 全彩印刷 / 15版
  • 出版地:台灣
    管理資訊系統


  • 商業理財 > 專業管理實務 > 資訊管理











      Essentials of MIS provides you with an in-depth look at how businesses today use IT and systems to achieve their goals. Current, real-world cases illustrate companies identifying and solving key business challenges using IS and technologies. The text’s hands-on approach is designed to help you develop digital business skills and prepare you for a successful career in the MIS industry.



      The 15th Edition features several new cases across the book and integrates new examples of today’s companies using IT applications. New and expanded topics include blockchain and sustainability, the impact of the coronavirus pandemic on business uses of IS, and IS goals for Environmental, Social and Governance leadership (ESG).


     





    PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE

    Ch 1 Business Information Systems in Your Career

    Ch 2 Global E-business and Collaboration

    Ch 3 Achieving Competitive Advantage with Information Systems

    Ch 4 Ethical and Social Issues in Information Systems



    PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE

    Ch 5 IT Infrastructure: Hardware and Software

    Ch 6 Foundations of Business Intelligence: Databases and Information Management

    Ch 7 Telecommunications, the Internet, and Wireless Technology

    Ch 8 Securing Information Systems



    PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE

    Ch 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

    Ch10 E-commerce: Digital Markets, Digital Goods

    Ch11 Improving Decision Making and Managing Artificial Intelligence



    PART VI: BUILDING AND MANAGING SYSTEMS

    Ch12 Making the Business Case for Information Systems and Managing Projects

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