署長序

Foreword from the Director-General



112 年重要施政成果

Major Policy Achievements in 2023



旅遊市場

Travel Market

臺灣旅遊市場Taiwan Travel Market

觀光整體收入Tourism Revenue

全球旅遊市場The Global Travel Market



在地旅遊

Local Tourism

拓展觀光亮點 扶植地方活動Expand tourism highlights and support local activities

四季特色活動 帶動在地旅遊風潮Unique Seasonal Activities Drive Local Tourism Trends

友善便利旅遊環境A Friendly and Convenient Travel Environment

專注數位科技應用提升觀光資訊服務

Enhancing Tourism Information Services with Digital Technology



國際交流

Communicating & Connecting with the World

積極拓點 擴大全球布局 Actively explore new opportunities and expand global presence

多元行銷 加速引客Diversified marketing to accelerate customer attraction

全力搶客來臺 Attracting Inbound Visitors



落實景區經營

Scenic spot management

前瞻建設- 國際魅力景區 Forward-Looking Development: Attractions with International Charm

國家級風景特定區開發與管理Development and Management of National Scenic Areas

觀光資源政策與法案推動Promotion of Tourism Resource Policies and Laws



產業管理輔導

Industry Administration and Guidance

旅行業Travel Agencies

旅宿業Hotel Industry

觀光遊樂業Tourist Amusement Enterprises



展望：拓展觀光亮點 帶動兆元產業

Outlook : Expanding Tourism Highlights to Drive Trillion-Dollar Industries



附錄

Appendices

大事紀Major Events

交通部觀光署行政機關組織表Organization of the Tourism Administration

交通部觀光署國家風景區管理處National Scenic Area Headquarters

交通部觀光署駐外單位Overseas Branch Offices