- 定價64.00元
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折優惠：HK$51.2
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Contemporary Management, 3/e (Hardcover with CDROM, POWERWEB, AND SKILL BOOSTER CARD)
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沒有庫存
訂購需時10-14天
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9780072918908 | |
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Gareth R. Jones, Jennifer M. George
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McGraw-Hill/Irwin | |
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2004年6月01日
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1367.00 元
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HK$ 1230.3
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Powerweb: http://www.mhhe.com/jones3e
When first introduced to the market in 1998, it made a huge splash with its innovative voice, content, pedagogy, design, and package. The cutting-edge 3rd Edition continues to redefine what principles ofmanagement texts should look, sound, and feel like. Authors Gareth Jones and Jennifer George are dedicated to the challenge of "Making It Real" for students. As a team, they are uniquely qualified to write about both the strategic imperative for managers and organizational challenges that real managers face! Their combined research and text-writing experience is matched by no author team today.
It is a comprehensive text that surveys the theoretical underpinnings of modern management thought and research and through a variety of real world examples from small, medium, and large companies shows the reader how those ideas are used by practicing managers. Of course, the organization of this text follows the mainstream functional approach of planni...
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