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好吃(NO.5+6)套書(共二冊)
  • 定價99.00元
  • 8 折優惠:HK$79.2
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二樓書籍分類
 
Contemporary Management, 3/e (Hardcover with CDROM, POWERWEB, AND SKILL BOOSTER CARD)


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訂購需時10-14天
9780072918908
Gareth R. Jones, Jennifer M. George 
McGraw-Hill/Irwin
2004年6月01日
1367.00  元
HK$ 1230.3
省下 $136.7
 
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Powerweb: http://www.mhhe.com/jones3e
When first introduced to the market in 1998, it made a huge splash with its innovative voice, content, pedagogy, design, and package. The cutting-edge 3rd Edition continues to redefine what principles ofmanagement texts should look, sound, and feel like. Authors Gareth Jones and Jennifer George are dedicated to the challenge of "Making It Real" for students. As a team, they are uniquely qualified to write about both the strategic imperative for managers and organizational challenges that real managers face! Their combined research and text-writing experience is matched by no author team today.

It is a comprehensive text that surveys the theoretical underpinnings of modern management thought and research and through a variety of real world examples from small, medium, and large companies shows the reader how those ideas are used by practicing managers. Of course, the organization of this text follows the mainstream functional approach of planni...











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