- 定價200.00元
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折優惠：HK$160
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Internet Marketing: Strategy, Implementation and Practice
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沒有庫存
訂購需時10-14天
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9780273658832 | |
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Dave Chaffey, Richard Mayer, Kevin Johnston, Fiona Ellis-Chadwick
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Pitman Publishing | |
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2002年12月01日
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787.00 元
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HK$ 747.65
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內
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This book is a comprehensive guide to how organizations can use the internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation. Building on the successful and widely regarded first edition, this second edition has a completely revised structure and streamlined content, increasing the marketing orientation of the text by decreasing technical background about the internet. New to this edition: a revised structure providing a clear sequence to the stages of strategy development and implementation; a new chapter on how the Internet can be used to vary the marketing mix; new chapters on the micro- and macro-environment for the Internet, providing a foundation for strategy development, strategy chapter has been updated to reflect latest thinking; greater detail on Internet marketing communications, including the latest techniques, such as pay-per-click search engines and viral marketing; new case studies; relationship marketing chapter now takes a CRM-oriented approach; new, four-color design to improve clarity.
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