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折優惠：HK$160
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Services Marketing (6th Edition) (Prentice-Hall Series in Marketing) (Hardcover)
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沒有庫存
訂購需時10-14天
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9780131875524 | |
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Christopher Lovelock, Jochen Wirtz
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Prentice Hall | |
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2006年9月01日
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1540.00 元
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HK$ 1463
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內
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Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications.
Exploring both concepts and techniquesof marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recentcases.
For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.
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