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秘密花園
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二樓書籍分類
 
Smart Marketing for Small Business

Smart

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訂購需時10-14天
9780074710753
Gaujers Regina, Harper Julie-Ann, Browne Jennifer 
McGraw-Hill
2001年1月01日
382.00  元
HK$ 362.9
省下 $19.1
 
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Marketing is not just about selling, advertising or promoting. It is about finding out what customers want and then setting out to profitably meet their needs.
In Smart Marketing for Small Business, authors Regina Gaujers, Julie-Ann Harper and Jennifer Browne, show you how to effectively and innovatively market your business.

Packed with useful ideas for getting the most out of any marketing campaign, this book highlights the importance of analysing your marketplace and creating a successful marketing mix.

Learn how to:
Target your potential customers
Identify their needs and wants
Provide products/services suited to these needs and wants
Persuade them to buy your products/services
Ensure their satisfaction with their purchases The authors have based this book on years of collective experience and common sense feedback from conducting training courses on small business management. They have a practical understanding of the needs of today"s small business and present sound and imaginative advice on making the most of your marketing efforts.













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