Marketing is not just about selling, advertising or promoting. It is about finding out what customers want and then setting out to profitably meet their needs.
In Smart Marketing for Small Business, authors Regina Gaujers, Julie-Ann Harper and Jennifer Browne, show you how to effectively and innovatively market your business.
Packed with useful ideas for getting the most out of any marketing campaign, this book highlights the importance of analysing your marketplace and creating a successful marketing mix.
Learn how to:
Target your potential customers
Identify their needs and wants
Provide products/services suited to these needs and wants
Persuade them to buy your products/services
Ensure their satisfaction with their purchases The authors have based this book on years of collective experience and common sense feedback from conducting training courses on small business management. They have a practical understanding of the needs of today"s small business and present sound and imaginative advice on making the most of your marketing efforts.
