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Managing the Global Corporation: Case Studies in Strategy and Management

Managing

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訂購需時10-14天
9780072347982
de la Torre Jose, Doz Yves, Devinney Timothy 
McGraw-Hill
2001年1月01日
1103.00  元
HK$ 1047.85
省下 $55.15
 
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A unique and one-of-a-kind anthology! This casebook was first published as Davidson/de la Torre, Managing the Global Corporation, in 1989. It was the first modern case anthology for a graduate audience. This edition contains the broadest case collection of companies and countries available in a single anthology. A full 60% of the cases are non-U.S.based firms. Companies in Australia, Hong Kong, China, Mexico, South American, India, South Africa and Europe are featured as case studies. Many of these cases were written in connection with the authors? own work consulting with the organization, making the information in-depth and credible.












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