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成為賈伯斯:天才巨星的挫敗與孕成
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Alliance Advantage

Alliance

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訂購需時10-14天
9780875846163
Doz Yves, Hamel Gary 
McGraw-Hill
1998年1月01日
382.00  元
HK$ 362.9
省下 $19.1
 
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After a decade of reeningeering and downsizing, many companies are leaner, more efficient, and acutely focused on their core business. Yet today"s growth opportunities in global markets and new technologies demand a wider range of skills. More and more, firms must turn to alliances-often with their rivals-to meld the right resources for pursuing new opportunities. However, few managers are accustomed to working with undefined boundaries between collaboration and competition, with the need to combine unfamiliar skills, with networks of interdependent alliances, and with complex value creation strategies. Nor has their experience with traditional joint ventures prepared them for this world of intricate alliance webs. Alliance Advantage aims to help today"s managers and their companies be more successful in their efforts to create, guide, and thrive with alliance strategies.
Most conventional wisdom about alliances has focused on the formal design of bilateral alliances, devoting too little attention to the strategic underpinnings and too little commitment to building relationships. With Alliance Advantage, strategy experts Yves Doz and Gary Hamel convincingly argue that it is the strength of alliance strategies and the frequently overlooked internal processes that play the decisive role in shaping eventual outcomes. In a fundamentally new perspective on the way alliances are formed and managed, the authors reveal the analysis, processes, and partner interactions that enable allies to meet their strategic goals. Drawing on principles of strategy, organizational design, organizational learning, and collaborative management, this is the definitive resource for both understanding and leveraging the powerful advantages of alliast...




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