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折優惠:HK$101.6
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e-Retailing
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沒有庫存 訂購需時10-14天
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9780415311427 | |
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Charles Dennis Tino Fenech Bill Merrilees
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Routledge | |
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2004年8月26日
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382.00 元
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HK$ 362.9
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詳 細 資 料
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內 容 簡 介
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Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally.
This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including:
Ipod
Nike
Amazon
e-Bay
McDonald"s
Nokia.
With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.
Charles Dennis Tino Fenech Bill Merrilees 其他作品
e-Retailing
e-Retailing
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