This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer valueis the driving force behind every marketing strategy.
Philip Kotler 其他作品
行銷學原理
行銷管理概論
Principles of Marketing (Paperback)
Marketing for Hospitality and Tourism (4th Edition) (Hardcover)
Principles of Marketing (Principles of Marketing) (Hardcover)
Marketing Management: An Asian Perspective (3rd Edition) (Hardcover)
Lateral Marketing: New Techniques for Finding Breakthrough Ideas (Hardcover)
