- 定價650.00元
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8
折優惠：HK$520
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International Management: Culture, Strategy, and Behavior 7/e
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沒有庫存
訂購需時10-14天
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9780071283144 | |
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Luthans | |
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華泰文化 | |
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2009年1月01日
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387.00 元
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HK$ 367.65
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詳
細
資
料
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* 叢書系列：國際企業管理
* 規格：平裝 / 672頁 / 普級 / 單色印刷 / 初版
* 出版地：台灣
國際企業管理
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薦
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內
容
簡
介
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Changes in the global business environment continue at an accelerated pace. The challenges for international management reflect this dynamism and the increasing unpredictability of global economic and political events. The challenge in today’s uncertain geopolitical and economic environment is to learn and effectively practice international management. Past assumptions must always be tested and challenged, and best practices will continuously evolve in response to changing environmental and competitive conditions. Those with the knowledge and skills to apply the contents of this text on international management will be taking a huge step toward gaining a competitive advantage over those who do not have such a perspective. They will be in a strong position to gain a broad understanding and to take specific steps for implementation of effective managing across cultures. In the seventh edition of International Management, Luthans and Doh have taken care to retain the effective foundation gained from research and practice over the past decades. At the same time, they have fully incorporated important new and emerging developments that have changed what international managers are currently facing and likely to face in the coming years. Of special importance is that students of international management understand what will be expected of them from the range of stakeholders with whom they interact.
New Features
Updated Coverage on important topics including the political, legal and technological environment, with new material on political differences around the world and the global biotechnology revolution; Updated chapter on ethics and social responsibility with extensive discussion of ethical differences among countries and sustainability as a major international management thread; More extensive coverage of Project GLOBE and its comparison to Hofstede’s classic description of national cultural dimensions (Chapters 4, 13); Extensive discussion of differences in negotiation approaches across cultures (Chapter 7); Greater coverage of international entrepreneurship, “Born Global” strategies and the challenges and opportunities for international strategy targeted to the developing “base of the pyramid” economies (Chapter 8); new coverage of the contribution of “authentic leadership” (Chapter 13) and “positive organizational behavior” (Chapter 13,14) to international management.
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