- 定價200.00元
-
8
折優惠：HK$160
|
|
|
|
FUNDAMENTALS OF INVESTMENTS 3/e
|
|
沒有庫存
訂購需時10-14天
|
|
|
|
|
|
9780071111096 | |
|
|
|
JORDAN | |
|
|
|
新陸書局 | |
|
|
|
2004年4月27日
| |
|
|
|
350.00 元
| |
|
|
|
HK$ 315
|
|
|
|
|
| |
|
|
|
|
| |
|
|
詳
細
資
料
|
* 叢書系列：Financial Management
* 規格：平裝 / 普級 / 單色印刷
* 出版地：台灣
Financial Management
|
|
分
類
|
商業理財 > 投資理財 > 投資學 |
同
類
書
推
薦
|
|
|
內
容
簡
介
|
Fundamentals of Investments was written to: 1. Focus on students as investment managers, giving them information they can act on instead of concentrating on theories and research without the proper context. 2. Offer strong, consistent pedagogy, including a balanced, unified treatment of the main types of financial investments as mirrored in the investment world. 3. Organize topics in a way that makes them easy to apply--whether to a portfolio simulation or to real life--and support these topics with hands-on activities. The approach of this text reflects two central ideas. First, there is a consistent focus on the student as an individual investor or investments manager. Second, a consistent, unified treatment of the four basic types of financial instruments--stocks, bonds, options, and futures--focusing on their characteristics and features, their risks and returns, and the markets in which they trade.
Charles J. Corrado, The University of Auckland
Bradford D. Jordan, University of Kentucky--Lexington
|
|
目
錄
|
PART ONE: Introduction
1 A Brief History of Risk and Return
2 Buying and Selling Securities
3 Security Types
4 Mutual Funds
PART TWO: Stock Markets
5 The Stock Market
6 Common Stock Valuation
7 Earnings and Cash Flow Analysis
8 Stock Price Behavior and Market Efficiency
PART THREE: Interest Rates and Bond Valuation
9 Interest Rates
10 Bond Prices and Yields
PART FOUR: Portfolio
11 Diversification and Asset Allocation
12 Return, Risk, and the Security Market Line
13 Performance Evaluation and Risk Management
PART FIVE: Options and Futures
14 Stock Options
15 Option Valuation
16 Futures Contracts
PART SIX: Topics in Investments
17 Corporate Bonds
18 Government Bonds
19 Mortgage-Backed Securities
Appendixes
A Answers to Test Your Investment Quotient Questions
B Answers to Selected Questions and Problems
Index
|
|
|
書
評
|
|
|
|
|
