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格雷的五十道陰影I:調教(電影封面版)
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Economics


沒有庫存
訂購需時10-14天
9780201882629
Michael A. Leeds, Peter von Allmen, Richard C. Schiming
新陸書局
2007年6月01日
400.00  元
HK$ 360
省下 $40
 
二樓書卷使用細則 二樓書卷使用細則





* 叢書系列:Economics
* 規格:平裝 / 普級 / 單色印刷 / 初版
* 出版地:台灣


Economics


商業理財 > 經濟/趨勢 > 經濟學








  In August 2006, we are launching a new, streamlined version of MyEconLab to better fit the needs of both students and professors. Order the ISBN above if your course begins before 8/1/06, or click here if your course begins after 8/1/06.Economics offers a novel approach to the principles of economics course based on three pedagogical principles:

  Ongoing assessment is an essential component of the learning process;

  Students understand concepts better when they are presented in the context of engaging stories;

  Students remember more when they connect concepts to what they see or read in the news and what they experience in their every day life.

  Quality assessment permeates every component of Microeconomics, the first textbook to offer a class-tested test bank. MyEconLab s innovative online homework and tutorial system, with its innovative computer-grade graphing exercises, is tightly linked to the text.

  Michael A. Leeds, Temple University
  Peter von Allmen, Moravian College
  Richard C. Schiming, Minnesota State University, Mankato


Part I: Introduction
1. Economics: The Science of Everyday Life
 EXAMPLE Registering for Class on the First Day
  of the Semester
2. Efficiency and Allocation in the Global
  Economy
 EXAMPLE U.S Spending on Military Build-up and  Healthcare
3. The American Economy in a Global Setting
 EXAMPLE Ups and Downs of Pittsburgh s Steel  Industry
4. Introduction to the Demand and Supply ramework
 EXAMPLE Market for Coffee in Burlington,  
 Vermont
5. Elasticity
 EXAMPLE Lunchtime Market for Fast Food
6. Market Efficiency and Government Intervention
 EXAMPLE Buying a Laptop Computer for College

PART II: The Role of Consumers and Firms
7. Consumer Behavior
 EXAMPLE Spending Money on Pizza or CDs
8. Firm Production and Cost
 EXAMPLE Guitar Production in Nashville, TN

PART III: Market Structure, Pricing, and Public Policy
9. Perfect Competition
  EXAMPLE Pike Place Market and the Seattle  
 Salmon Business
10. Monopoly
 EXAMPLE Major League Baseball and an Atlanta  
 Braves game
11. Monopolistic Competition and Product  
 Differentiation
  EXAMPLE Philly Cheese Steak Industry
12. Oligopoly
 EXAMPLE Video Game Console Industry
13. Antitrust, Regulation, and Deregulation
  EXAMPLE Ticketmaster as a Monopoly

PART IV: Resource Markets, Market Failure and Public Goods
14. Firms and Financial Markets
 EXAMPLE Google s Rise to Prominence
15. Labor Markets
 EXAMPLE MP3 Carrying Case Manufacturer
16. Poverty and the Distribution of Income
 EXAMPLE Oprah Winfrey is Career
17. Market Failure and Public Goods
 EXAMPLE The Chesapeake Bay s Endangered  
 Natural Resources

Part V: Measuring Macroeconomic Health
18. Unemployment and Employment
  EXAMPLE Unemployed College Grad in the San
 Francisco Job Market
19. Inflation and Prices
 EXAMPLE Hyperinflation in Germany During the
  1920 s
20. GDP and the Business Cycle
 EXAMPLE Buying American: Toyota Matrix or Ford
 Focus

Part VI: The Aggregate Demand, Aggregate Supply, and Fiscal Policy
21. Aggregate Demand/Aggregate Supply: The Basic
 Model
 EXAMPLE Comparison of Macroeconomics Outcomes
 After the Vietnam War and Gulf Wars
22. From Short-Run to Long-Run Equilibrium: The
 Model in Action
  EXAMPLE Comparative Performance of Various  
 Economies
23. The Role of Aggregate Demand in the Short-
 Run
 EXAMPLE Hollywood s Fascination with the Great
 Depression
24. Fiscal Policy
  EXAMPLE ”Blame Game” Over the Health of the
 Economy During Presidential Elections
25. The Federal Budget and the National Debt
  EXAMPLE Spiraling U.S. National Debt

Part VII: Money and Monetary Policy
26. Basics of Money and Banking
 EXAMPLE Private Currency in Ithaca, New York
27. Money Creation and Monetary Policy
 EXAMPLE Federal Reserve Actions to Stabilize  the U.S. Economy in the Wakeof the 9/11   
 Terrorist Attacks
28.Money in the Macroeconomy
 EXAMPLE Federal Reserve Doubles M1 Money Supply

Part VIII: Long-Run Economic Health
29. Long-Run Implications of Macroeconomic Policy
 EXAMPLE Debate Over Active versus Passive  
  Stabilizatoin Policies in Response to the 2001  Recession
30. Economic Growth
 EXAMPLE Comparing the U.S. and Mexican   
  Economies

Part IX: International Trade and Finance
31. International Trade
 EXAMPLE Anti-globalization Protesters at the  WTO Meeting in Seattle, WA
32. International Finance
 EXAMPLE The Argentine Financial Crisis




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