- 定價93.00元
-
8
折優惠：HK$74.4
|
|
|
|
International Business: The New Realities
|
|
沒有庫存
訂購需時10-14天
|
|
|
|
|
|
9780132453271 | |
|
|
|
Cavusgil | |
|
|
|
華泰文化 | |
|
|
|
2011年4月21日
| |
|
|
|
393.00 元
| |
|
|
|
HK$ 373.35
|
|
|
|
|
| |
|
|
|
|
| |
|
|
詳
細
資
料
|
叢書系列：國際企業管理
規格：平裝 / 656頁 / 普級 / 單色印刷 / 2版
出版地：台灣
國際企業管理
|
|
分
類
|
[ 尚未分類 ] |
同
類
書
推
薦
|
|
|
內
容
簡
介
|
NEW! Present current and relevant information:
New and Updated! Case Studies. This edition features six new case studies that address contemporary dynamics and the latest trends in international business. The new cases feature Harley Davidson, Siemens, Tata, AIG, Wolverine, and H&M. Existing cases featuring Hyundai and DHL, FedEx, and UPS have also been substantially revised. All other existing cases have been updated as well.
New and Updated! Opening Vignettes. New chapter-openers have been developed around themes such as corruption, the EU, the Euro, and cultural differences between Western and Japanese consumers. All remaining opening vignettes have been updated to reflect the current environment.
New and Updated! Exhibits. The new edition contains more than 150 new and updated exhibits. A major graphical redesign has been incorporated in a large number of the exhibits in this edition to enhance reading and retention.
NEW! Help students see the importance of ethics: New Chapter 5: Ethics and Corporate Social Responsibility (CSR). Firms are increasingly aware of their role as good corporate citizens. In this new chapter, the authors address such issues as ethical practices and values, fostering economic development through profitable projects, and the creation of more equitable working environments for foreign employees. Each chapter also features an Ethical Dilemma feature so students can apply ethical decision-making throughout the book
作者簡介
S. Tamer Cavusgil
現職：Georgia State University
Gary Knight
現職：Florida State University
John R. Riesenberger
現職：Thunderbird School of Global Management
|
|
目
錄
|
PART I : FOUNDATION CONCEPTS
Ch 1 Introduction: What Is International Business?
Ch 2 Globalization of Markets and the Internationalization of the Firm
Ch 3 Organizational Participants That Make International Business Happen
PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
Ch 4 The Cultural Environment of International Business
Ch 5 Ethics and International Business
Ch 6 Theories of International Trade and Investment
Ch 7 Political and Legal Systems in National Environments
Ch 8 Government Intervention in International Business
Ch 9 Regional Economic Integration
Ch10 Emerging Markets, Developing Economies, and Advanced Economies
Ch11 The International Monetary and Financial Environment
PART III: STRATEGY AND OPPORTUNITY ASSESSMENT
Ch12 Strategy and Organization in the International Firm
Ch 13 Global Market Opportunity Assessment
PART IV: ENTERING AND OPERATING IN INTERNATIONAL MARKETS
Ch14 Exporting and Countertrade
Ch15 Foreign Direct Investment and Collaborative Ventures
Ch16 Licensing, Franchising, and Other Contractual Strategies
Ch17 Global Sourcing
PART V: FUNCTIONAL AREA EXCELLENCE
Ch18 Marketing in the Global Firm
Ch19 Human Resource Management in the Global Firm
Ch20 Financial Management and Accounting in the Global Firm
|
|
|
書
評
|
|
|
|
|
