PART VIII 實用會展英語 MICE English in a Nutshell
Chapter 1 MICE Industry Trends
Chapter 2 Few Thoughts on Meetings
Chapter 3 The New Waves of Incentive Travel
Chapter 4 Goal and Theme of a Conference
Chapter 5 Tradeshows, Exhibitions and Exposition
Chapter 6 Bring an Event or a Festival to Life!
Chapter 7 Bidding for a Congress
Chapter 8 Registration to a Congress
Chapter 9 A PCO and its Role
Chapter 10 Location, Location, Location
Chapter 11 Is this a Meeting Room or a Sardine Can?
Chapter 12 Drinking Champagne on a Beer Budget
Chapter 13 Planning the Meeting
Chapter 14 Meetings and Their Publications
Chapter 15 Food & Beverage Planning Makes Eas
Chapter 16 Robert’s Rules: an Introduction
Chapter 17 Coordinate a Press Conference
Chapter 18 Interpretation and Working with Interpreters
Chapter 19 Successful Exhibit Marketing
Chapter 20 Marketing a Convention
Chapter 21 Social Events in your Convention
Chapter 22 Green Meetings - Good for the Earth
Chapter 23 Moderating Online Meetings
Chapter 24 Adapting to a Web Future