- 定價64.00元
-
8
折優惠：HK$51.2
|
|
|
|
Strategic Management of Technology and Innovation(5版)
|
|
沒有庫存
訂購需時10-14天
|
|
|
|
|
|
9780071263290 | |
|
|
|
Burgelman、Christensen、Wheelwright | |
|
|
|
華泰文化 | |
|
|
|
2013年6月28日
| |
|
|
|
387.00 元
| |
|
|
|
HK$ 367.65
|
|
|
|
|
| |
|
|
|
|
| |
|
|
詳
細
資
料
|
叢書系列：科技管理
規格：平裝 / 1280頁 / 普級 / 單色印刷 / 5版
出版地：台灣
科技管理
|
|
分
類
|
專業/教科書/政府出版品 > 電機資訊類 > 資訊 |
同
類
書
推
薦
|
|
|
內
容
簡
介
|
1. The best, most current collection of cases and readings can be found in this comprehensive volume, which simplifies the task of a faculty member putting together a course and having timely, relevant, and engaging materials. Cases and readings’25% of the material is new. New material has been italicized.
2. PART I includes 3 new cases and one new reading, all within the Technological Innovation and Strategy section.
3. PART II includes seven new cases and two new readings. Two of the new cases appear in the Technological Evolution section (related to MySQL Open Source Database); Two are in the Industry Context section; Three are in the Strategic Action section, as are the two new readings. They cover companies such as Infosys Consulting, Charles Schwab, HP and Compaq.
4. Includes two new readings in the Linking New Technology and Novel Customer Needs section, as well as a new case on GolfLogix. The section on Internal Corporate Venturing includes a new case on Pitney Bowes Inc.
5. PART V has a new case and a new reading in the New Product Development section (Vitreon Corporation); It also has two new cases in the Building Competende/Capabilities Through New Product Development (ITC, Genetech).
6. PART V has 3 new cases (Intel Centrino, SAP, and Nike’s Global Women’s Fitness Business)
7. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies.
作者簡介
Eugene F. Brigham
現職：University of Florida
Dr. Joel F. Houston
現職：University of Florida
Hsu Jun-ming
現職：National Chung Hsing University, Taiwan
Kong Yoon Kee
現職：Nanyang Technological University, Singapore
A.N. Bany-Ariffin
現職：Universiti Putra Malaysia, Malaysia
|
|
目
錄
|
PART I: INTRODUCTION TO FINANCIAL MANAGEMENT
Ch 1 An Overview of Financial Management
Ch 2 Financial Markets and Institutions
PART II: FUNDAMENTAL CONCEPTS AND FORECASTING IN FINANCIAL MANAGEMENT
Ch 3 Analysis of Financial Statements
Ch 4 Financial Planning and Forecasting
Ch 5 Financial Statements, Cash Flow, and Taxes
Ch 6 Time Value of Money
PART II: FINANCIAL ASSETS
Ch 7 Interest Rates
Ch 8 Risk and Rates of Return
Ch 9 Bonds and Their Valuation
Ch10 Stocks and Their Valuation
PART IV: INVESTING IN LONG-TERM ASSETS: CAPITAL BUDGETING
Ch11 The Cost of Capital
Ch12 The Basics of Capital Budgeting
Ch13 Cash Flow Estimation and Risk Analysis
Ch14 Real Options and Other Topics in Capital Budgeting
PART V: CAPITAL STRUCTURE, DIVIDEND POLICY, AND WORKING CAPITAL MANAGEMENT
Ch15 Capital Structure and Leverage
Ch16 Distributions to Shareholders: Dividends and Share Repurchases
Ch17 Working Capital Management
PART VI: SPECIAL TOPICS IN FINANCIAL MANAGEMENT
Ch18 Derivatives and Risk Management
Ch19 Multinational Financial Management
Ch20 Hybrid Financing: Preferred Stock, Leasing, Warrants, and Convertibles
Ch21 Mergers and Acquisitions
|
|
|
書
評
|
|
|
|
|
