推薦文
鼎泰豐教我們的一堂課 維多．麥爾荀伯格（Viktor Mayer-Schonberger）
在這科技又理性的世界裡，只有少數幾個地方可以像鼎泰豐這樣，光是咬下一口剛出爐的小籠包，就是一種感官的極致享受，讓人打從心底感到滿足與愉悅。舌尖的美味在嘴裡迴盪，味蕾的刺激喚回了食物原本的美好與圓滿。
我旅行了世界各地，也曾在不同國家的鼎泰豐分店品嘗美食。我很疑惑，為什麼鼎泰豐可以維持高品質而不墜，不管是食物還是服務，為什麼可以始終呈現完美表現。這疑問一直到我最近來到台北的鼎泰豐本店，才得到了解答。
這問題的背後，並不是簡單的公式，而是永不歇息的追求，正是這種不停探尋極致的旅程，激發了鼎泰豐與旗下的員工，為顧客帶來不斷的驚喜。
鼎泰豐的經營故事，為所有人上了重要的一課：卓越是過程，是過程中不間斷的自我要求，才將自己推往更高的境界。如同人生，旅程的追尋本身就是一種賞賜。因著這趟追尋卓越之旅，鼎泰豐才能獨具一格，美味難望項背。
In our technical and rational world, there are few places that delight our senses so fully and enjoyably than biting on a steaming-fresh Xiao Long Bao at Din Tai Fung. _e ensuing tasteful explosion in our mouth stimulates our taste buds, and brings us an almost primordial feeling of delight, satisfaction and gratefulness._ As I have traveled the world I have eaten at Din Tai Fung in half a dozen countries on multiple continents, and always wondered how they are able to achieve and maintain perfection, from its food to its service. Only when I recently visited Din Tai Fungs original restaurant in Taipei I realized that the answer was not a simple formula, but rather a never-ending quest: a journey to excellence that never ceases to motivate Din Tai Fung and its employees, and never ceases to amaze Din Tai Fungs happy customers.
The story of Din Tai Fung holds an important lesson for all of us: excellence is process - a passage that has no ending as it keeps pushing us to new heights. Here, like in life itself, taking that journey is the reward. And nowhere else is tasting what this journey produces so delightful than at Din Tai Fung.
（撰文者為《大數據》（Big Data）作者）
