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Essentials of Management Information Systems (GE) 11/e

Essentials

沒有庫存
訂購需時10-14天
9781292019574
Kenneth C. Laudon
華泰文化
2014年11月05日
427.00  元
HK$ 405.65  






ISBN:9781292019574
  • 叢書系列:管理資訊系統
  • 規格:平裝 / 501頁 / 普通級
    管理資訊系統


  • [ 尚未分類 ]











      1.Applying Chapter Concepts to the Real World:Management Decision Problems.

      Two new Management Decision Problems are included per chapter in this edition. These problems teach students how to apply chapter concepts to real-world business scenarios, helping them strengthen their analytical and decision-making skills.



      2.Working Together: Collaboration and Teamwork Projects.

      Each chapter features a collaborative project that encourages students working in teams to use Google sites, Google Docs, and other open-source collaboration tools. Understanding the Connections Between Information Systems and Business: Business Driven Real-World Examples. This text helps students see the direct connection between information systems and business performance by offering a variety of real-world examples from business and public organizations.



      3.Getting Hands-On Experience: MIS-Related Business Activities.

      There is no better way to learn about MIS than by doing MIS! The authors provide hands-on projects where students can work with real-world business scenarios and data, learning first-hand what MIS is all about.



      4.Integrating Material with AACSB Learning Objectives.

      In this text, the authors support AACSB efforts to encourage assessment-based education. The front-end papers of this edition identify students’ learning objectives and anticipated outcomes for Hands-On MIS projects.

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    PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE

    Ch 1 Business Information Systems in Your Career

    Ch 2 Global E-Business and Collaboration

    Ch 3 Achieving Competitive Advantage with Information Systems

    Ch 4 Ethical and Social Issues in Information Systems



    PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE

    Ch 5 IT Infrastructure: Hardware and Software

    Ch 6 Foundations of Business Intelligence: Databases and Information Management

    Ch 7 Telecommunications, the Internet, and Wireless Technology

    Ch 8 Securing Information Systems



    PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE

    Ch 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

    Ch10 E-Commerce: Digital Markets, Digital Goods

    Ch11 Improving Decision Making and Managing Knowledge



    PART IV: BUILDING AND MANAGING SYSTEMS

    Ch12 Building Information Systems and Managing Projects



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