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Strategic Management and Competitive Advantage: Concepts and Cases (GE)

Strategic

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訂購需時10-14天
9781292060088
Jay B. Barney
華泰文化
2015年1月15日
427.00  元
HK$ 405.65  






ISBN:9781292060088
  • 叢書系列:策略管理
  • 規格:平裝 / 395頁 / 普通級
    策略管理


  • [ 尚未分類 ]











      Strategic Management and Competitive Advantage has kept its streamlined look, resisting the tendency to let the text get longer with every new edition. By maintaining this approach, students develop only the most crucial decision making skills, without having to skim through pages of irrelevant bulk.



      1.The VRIO Framework: A theory-based, multi-chapter organizing mechanism that provides a decision-making framework for students to use in analyzing business situations.



      2.The Fundamental Concepts: Even though this text is streamlined, it still contains all the core ideas and theories essential to a strategy course. Ideas such as five forces framework, value chain analysis, generic strategies and corporate strategy are included. And because the VRIO framework provides a single integrative structure, the text addresses key issues that have been ignored elsewhere such as vertical integration, outsourcing, real options logic, mergers and acquisitions, and more.



      3.Present Specific Issues in a Flexible Format:One of the great features of this text is the flexibility it allows both the student and professor. Each chapter has four short sections that present specific issues in more depth, allowing the professor and the student to adapt the text to their particular needs





    PART I: THE TOOLS OF STRATEGIC ANALYSIS

    Ch 1 What Is Strategy and the Strategic Management Process?

    Ch 2 Evaluating a Firm’s External Environment

    Ch 3 Evaluating a Firm’s Internal Capabilities

    End-of-Part I Cases



    PART II: BUSINESS-LEVEL STRATEGIES

    Ch 4 Cost Leadership

    Ch 5 Product Differentiation

    End-of-Part II Cases



    PART III: CORPORATE STRATEGIES

    Ch 6 Vertical Integration

    Ch 7 Corporate Diversification

    Ch 8 Organizing to Implement Corporate Diversification

    Ch 9 Strategic Alliances

    Ch10 Mergers and Acquisitions

    Ch11 International Strategies

    End-of-Part III Cases




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