"A powerful and penetrating exploration of what separates great companies and great leaders from the rest." -Polly LaBarre, coauthor of Mavericks at Work

　　Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?

　　In studying the leaders whove had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and its the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright brothers might have little in common, but they all started with why.

　　Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

作者簡介

　　Simon Sinek teaches leaders and companies around the world how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and American Express, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He is quoted frequently by national publications and is a regular contributor to The Huffington Post and BrandWeek. This is his first book.