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成為賈伯斯:天才巨星的挫敗與孕成
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Managerial Economics: Foundations of Business Analysis and strategy(12版)

Managerial

沒有庫存
訂購需時10-14天
9781259251078
Christopher Thomas
華泰文化
2016年2月03日
360.00  元
HK$ 342
省下 $18
 
二樓書卷使用細則 二樓書卷使用細則





ISBN:9781259251078
  • 叢書系列:管理經濟學
  • 規格:平裝 / 714頁 / 普通級
    管理經濟學


  • 商業理財 > 經濟/趨勢 > 經濟學

















      Key Features



      1.List of Key Terms at the End of Each Chapter: Key terms will help students learn important vocabulary and reinforce chapter concepts.



      2.Level: Managerial Economics, 12th edition assumes no previous training in microeconomics and only basic algebra and graph-reading skills. It is appropriate for a wide-range of schools and courses. For those instructors who wish to teach in a more mathematically rigorous manner, calculus is included in many of the chapter appendixes.



      3.Dual Sets of End-of-Chapter Questions: To promote the development of analytical and critical thinking skills, two different problem sets are provided.



      4.Technical Problems help students build and reinforce a particular skill. These problems provide a step-by-step guide for students to follow in developing the analytical skills set forth in each chapter.



      5.Answers to Technical Problems are provided at the end of the book. As in previous editions, these answers are fully worked out so that the students can see how to calculate the answers.



      6.Applied Problems serve to build both critical thinking and business decision-making skills by applying the principles covered in the chapter to real-life dilemmas taken from BusinessWeek, The Economist, Forbes, and other business news publications





    Ch 1 Managers, Profits, and Markets

    Ch 2 Demand, Supply, and Market Equilibrium

    Ch 3 Marginal Analysis for Optimal Decisions

    Ch 4 Basic Estimation Techniques

    Ch 5 Theory of Consumer Behavior

    Online Appendix 1 Substitution and Income Effects of a Price Change

    Ch 6 Elasticity and Demand

    Ch 7 Demand Estimation and Forecasting

    Online Appendix 2 Estimating and Forecasting Industry Demand for Price-Taking Firms

    Ch 8 Production and Cost in the Short Run

    Ch 9 Production and Cost in the Long Run

    Ch10 Production and Cost Estimation

    Online Appendix 3 Linear Programming

    Ch11 Managerial Decisions in Competitive Markets

    Ch12 Managerial Decisions for Firms with Market Power

    Ch13 Strategic Decision Making in Oligopoly Markets

    Ch14 Advanced Pricing Techniques

    Online Appendix 4 Pricing Multiple Products Related in Production

    Ch15 Decisions under Risk and Uncertainty

    Ch16 Government Regulation of Business

    Web Ch 1 The Investment Decision




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