Chapter 1 Global Business Trends 全球商業趨勢

Unit 1 The Impact of New Technology 新科技的影響?

Unit 2 Globalization 全球化?

Unit 3 Automation 自動化?

Unit 4 The Drop in Oil Prices 油價下跌?

Unit 5 Deepening Income Inequality 收入不平等日益嚴重?



Chapter 2 Marketing 行銷?

Unit 1 Basic Marketing 基本行銷?

Unit 2 Brand Marketing 品牌行銷?

Unit 3 Creative Marketing 創意行銷?

Unit 4 Media Management 媒體管理?

Unit 5 Advertisement 廣告?

Unit 6 Maintaining Customer Loyalty 維持顧客忠誠度?



Chapter 3 Finance 財務?

Unit 1 Financial Issues in a Company 公司的財務問題?

Unit 2 Company Shares 公司股份?

Unit 3 Mergers and Acquisitions 合併與收購（併購）?

Unit 4 Foreign Investment 對外投資?

Unit 5 E-Commerce 電子商務



Chapter 4 Human Resources and Organization 人力資源與組織?

Unit 1 Recruitment 招募新進員工?

Unit 2 Corporate Culture 企業文化?

Unit 3 Leadership 領導力?

Unit 4 Communication 溝通?

Unit 5 Negotiation 談判?

Unit 6 Discrimination in the Workplace 工作場所的歧視?

Unit 7 Public Relations 公共關係?



Chapter 5 Innovation 創新?

Unit 1 Sharing Economy 共享經濟?

Unit 2 3D printing 3D 列印?

Unit 3 Drones and Driverless Cars 無人機和無人車?

Unit 4 Wearable Technology 穿戴式科技?

Unit 5 Urban Renewal 都市更新?



Chapter 6 Vision 願景?

Unit 1 Synergy 合作效應?

Unit 2 Better Benefits for Employees 更佳的員工福利?

Unit 3 Young Start-up Entrepreneur Program 青年創業計劃?

Unit 4 Energy Issues 能源議題?

Unit 5 Environmental Protection 環境保護?

Unit 6 Collaboration with Government 與政府合作?

Unit 7 Corporate Social Responsibilities 企業的社會責任



Chapter 7 Case Studies 個案研究?

Unit 1 Warren Buffett (Berkshire Hathaway Inc.) 華倫•巴菲特（波克夏•哈薩威公司）?

Unit 2 Bill Gates (Microsoft) 比爾•蓋茲（微軟公司）?

Unit 3 Steve Jobs (Apple Inc.) 史蒂夫•賈伯斯（蘋果公司）?

Unit 4 Jack Ma (Alibaba) 馬雲（阿里巴巴集團）?

Unit 5 Venerable Master Jih Chang (Leezen Co.Ltd) 上日下常老和尚（里仁事業）