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成為賈伯斯:天才巨星的挫敗與孕成
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Principles of Economics: A Streamlined Approach(3版)

Principles

沒有庫存
訂購需時10-14天
9781259255397
Robert H Frank
華泰文化
2016年9月19日
393.00  元
HK$ 373.35  






ISBN:9781259255397
  • 叢書系列:經濟學原理
  • 規格:平裝 / 581頁 / 普通級
    經濟學原理


  • 社會科學 > 經濟/趨勢











      Authors present a streamlined offer of core concepts in introductory economics and reinforce them by illustrating and applying each in numerous contexts. With engaging questions explanations and exercises the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process the authors encourage students to become “economic naturalists:” people who employ basic economic principles to understand and explain what they observe in the world around them.



      Principles of Economics: A Streamlined Approach seeks to promote a deeper understanding of economics by focusing on core concepts. Fewer themes, less math rigor, and a new suite of video resources allow instructors the flexibility to teach the course they want to teach, whether it’s adopting a flipped classroom format, administering a course online, or just bringing more engaging, digital content into their lectures.





    PART I INTRODUCTION

    Ch 1 Thinking Like an Economist

    Ch 2 Supply and Demand

    Ch 3 A Brief Look at Macroeconomics



    PART II COMPETITION AND THE INVISIBLE HAND

    Ch 4 Demand and Elasticity

    Ch 5 Perfectly Competitive Supply

    Ch 6 Efficiency, Exchange, and the Invisible Hand in Action



    PART III MARKET IMPERFECTIONS

    Ch 7 Monopoly, Oligopoly, and Monopolistic Competition

    Ch 8 Games and Strategic Behavior

    Ch 9 Externalities and Property Rights



    PART IV ECONOMICS OF PUBLIC POLICY

    Ch10 Using Economics to Make Better Policy Choices



    PART V INTERNATIONAL TRADE

    Ch11 International Trade and Trade Policy



    PART VI MACROECONOMICS: ISSUES AND DATA

    Ch12 Macroeconomics: The Bird’s-eye View of the Economy

    Ch13 Measuring Economic Activity: GDP, Unemployment, and Inflation



    PART VII THE ECONOMY IN THE LONG RUN

    Ch14 Economic Growth, Productivity, and Living Standards

    Ch15 The Labor Market: Workers, Wages, and Unemployment

    Ch16 Saving and Capital Formation

    Ch17 Money, the Federal Reserve, and Global Financial Markets



    PART VIII THE ECONOMY IN THE SHORT RUN

    Ch18 Short-Term Economic Fluctuations and Fiscal Policy

    Ch19 Stabilizing the Economy: The Role of the Fed

    Ch20 Inflation and Aggregate Supply



    PART IX THE INTERNATIONAL ECONOMY

    Ch21 Exchange Rates and the Open Economy




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