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Managerial Economics and Business Strategy(9版)

Managerial

沒有庫存
訂購需時10-14天
9781259251382
Michael R. Baye
華泰文化
2017年6月02日
427.00  元
HK$ 405.65  

 $21.35





ISBN:9781259251382
  • 叢書系列:管理經濟學
  • 規格:平裝 / 548頁 / 20.1 x 25.3 cm / 普通級
    管理經濟學


  • 專業/教科書/政府出版品 > 管理類 > 企業管理 > 管理學











      This book begins by teaching managers the practical utility of basic economic tools. Adopters and reviewers also praise the book for its real-world examples and because it includes modern topic not contained in any other single managerial economics textbook. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.



      This 9 edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. The basic structure of the textbook is unchanged to ensure an smooth transition to this edition.





    Ch 1 The Fundamentals of Managerial Economics

    Ch 2 Market Forces: Demand and Supply

    Ch 3 Quantitative Demand Analysis

    Ch 4 The Theory of Individual Behavior

    Ch 5 The Production Process and Costs

    Ch 6 The Organization of the Firm

    Ch 7 The Nature of Industry

    Ch 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets

    Ch 9 Basic Oligopoly Models

    Ch10 Game Theory: Inside Oligopoly

    Ch11 Pricing Strategies for Firms with Market Power

    Ch12 The Economics of Information

    Ch13 Advanced Topics in Business Strategy

    Ch14 A Managers Guide to Government in the Marketplace

    Case Study Time Warne Cable




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