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成為賈伯斯:天才巨星的挫敗與孕成
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Essentials of Contemporary Management(7版)

Essentials

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訂購需時10-14天
9781260084146
Gareth R. Jones
華泰文化
2017年6月05日
383.00  元
HK$ 363.85  






ISBN:9781260084146
  • 叢書系列:管理學
  • 規格:平裝 / 526頁 / 20.2 x 25.4 x 18 cm / 普通級
    管理學


  • [ 尚未分類 ]











      1.The authors focus on providing the most up-to-date theory taking place in the world of management.



      2.An emphasis on the challenges and opportunities facing businesses and integrated, timely examples make management issues relevant for students.





    PART I: MANAGEMENT AND MANAGERS?

    Ch 1 The Management Process Today?

    Ch 2 Values, Attitudes, Emotions, and Culture: The Manager as a Person?



    PART II: THE ENVIRONMENT OF MANAGEMENT?

    Ch 3 Managing Ethics and Diversity?

    Ch 4 Managing in the Global Environment?



    PART III: PLANNING, DECISION MAKING, AND COMPETITIVE ADVANTAGE?

    Ch 5 Decision Making, Learning, Creativity, and Entrepreneurship?

    Ch 6 Planning, Strategy, and Competitive Advantage?



    PART IV: ORGANIZING AND CHANGE?

    Ch 7 Designing Organizational Structure?

    Ch 8 Control, Change, and Entrepreneurship?



    PART V: LEADING INDIVIDUALS AND GROUPS?

    Ch 9 Motivation?

    Ch10 Leaders and Leadership?

    Ch11 Effective Team Management?

    Ch12 Building and Managing Human Resources?



    PART VI: CONTROLLING ESSENTIAL ACTIVITIES AND PROCESSES

    Ch13 Communication and Information Technology Management?

    Ch14 Operations Management: Managing Vital Operations and Processes




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