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Business Communication: Developing Leaders For A Networked World(3版)

Business

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訂購需時10-14天
9781259921889
Peter W. Cardon
華泰文化
2017年5月19日
413.00  元
HK$ 392.35
省下 $20.65
 
二樓書卷使用細則 二樓書卷使用細則





ISBN:9781259921889
  • 叢書系列:商業溝通
  • 規格:平裝 / 578頁 / 普通級
    商業溝通


  • 商業理財 > 職場工作術 > 溝通說話











      Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the authors unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.





    PART I INTRODUCTION TO BUSINESS COMMUNICATION

    Ch 1 Establishing Credibility



    PART II PRINCIPLES OF INTERPERSONAL COMMUNICATION

    Ch 2 Interpersonal Communication and Emotional Intelligence

    Ch 3 Team Communication and Difficult Conversations

    Ch 4 Communicating Across Cultures



    PART III PRINCIPLES FOR BUSINESS MESSAGES

    Ch 5 Creating Effective Business Messages

    Ch 6 Improving Readability with Style and Design

    Ch 7 Email and Other Traditional Tools for Business Communication

    Ch 8 Social Media for Business Communication



    PART IV TYPES OF BUSINESS MESSAGES

    Ch 9 Routine Business Messages

    Ch10 Persuasive Messages

    Ch11 Bad-News Messages



    Part V Reports and Presentations

    Ch12 Research and Business Proposals and Planning for Business Reorts

    Ch13 Completing Business Proposals and Business Reports

    Ch14 Planning Presentations

    Ch15 Delivering Presentations

    Ch16 Employment Communication




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